I had worked with Energy Navigator as an external consultant for a number of years but always felt I could do more for them. When I joined the company as Director of Marketing in 2014, I finally got my chance.
I began with a comprehensive integrated marketing plan for Canadian and U.S. markets (which later expanded to Asia-Pacific with the opening of a Brisbane office). My strategy leveraged the incredible technical knowledge and subject matter expertise the company had in its senior engineering staff. I revamped product branding and key messages, produced sales support materials, launched the company's first blog, increased media relations efforts, devised a digital marketing strategy with SEM, and totally revamped the trade show marketing program.
The results:
- $1 million new sales revenues annually despite industry downturn
- 250% increase in website traffic and length of stay/pages visited
- 300% increase in website conversions (20+ demo requests per month)
- 500% increase in social media followers, 2-4% overall engagement
- Went from 0 to 800+ blog subscribers in 1.5 years
- 1000+ downloads of gated content in 2 years
- Averaged 6 feature articles and 3 guest editorials per year in industry pub’s
- Arranged 25+ speaking engagements per year by in-house SME’s
- Significant coverage for Brisbane, Australia office opening
Online ad for Val Nav
Online ad for Val Nav
Online ad for Val Nav
Revamped tradeshow program focused on a larger presence in fewer shows.
Tradeshow program targeted only the largest shows for maximum visability.
Val Nav Print Ad
Val Nav Print Ad
Val Nav Print Ad
Val Nav Print Ad
AFE Nav Print Ad
