Hi, I'm Gord!
I got my start as a copywriter in medium market radio stations and ad agencies in Saskatoon, Saskatchewan, Canada. From copywriting, I graduated to account management and strategy in marketing & PR agencies with regional and national accounts. The early part of my career focused mostly on B2C marketing communications. I helped launch one of western Canada's first and most successful regional breweries, developed and executed creative marketing strategies for tourism organizations and attractions, and managed public relations and stakeholder engagement programs for large natural resource companies like Weyerhaeuser (pulp & paper industry) and Cameco Corporation (uranium mining & nuclear).
After moving to Calgary, Alberta, Canada in 2001, the focus of my work shifted more to B2B marketing and PR. I have run my own marketing, design, & PR agency. I created, launched, and managed marketing campaigns and special events for the City of Calgary, multiple oil & gas software companies, industry associations, professional services firms, economic development, meetings & incentive travel authorities.
Here's a summary of the key skills and strengths I can bring to your organization:
- Results-driven marketing and communications leader with 20+ years in positions of increasing responsibility.
- 10+ years in product marketing with experience gathering market and competitor intelligence, developing product positioning and value propositions, key messaging, and pricing strategies.
- 10+ years leading high-performing marketing and public relations teams in both agency and corporate settings.
- Proven ability to deliver results for companies in SaaS and enterprise software, oil and gas, tourism and economic development, legal and professional services, public and post-secondary education, municipal and provincial government services, and agri-business.
- Able to simultaneously lead strategy and execute B2B and product marketing campaigns, corporate communications programs, branding and brand management.
- Critical thinker with exceptional writing, editing, and presentation skills.
- Accredited PR practitioner adept at media and influencer relations, gaining earned media, and organizing promotional/publicity events.
- Strong business acumen, entrepreneurial/business ownership experience, and a passion for developing and implementing objectives-driven strategic marketing communications programs that drive business results.
- Well-versed in traditional and digital marketing platforms, marketing automation, content marketing, demand generation, and lead management.